How a Bulgarian family business brings joy and emotions to over 30,000 people through its handmade gifts
Meet Forever Affection
The gifts...
For us, gifts are not just products. We have always believed that any gift can recharge a person and lift their spirits. At the beginning of our adventure, when Chrissy created our first personalized gift - The Exploding Box, the feedback was amazing - people genuinely enjoyed our efforts and shared what not funny and emotional stories.
If we jump in time to today, we have collected hundreds of photos, clips, comments of people who believed in us and made their loved ones happy through us. Today we operate in several European countries and even America. We believe that the hard work we have put in has brought us to the point where this is possible.
A little about us
We are Chrissy and Ivan - founders of Forever Affection. To be honest, we started as complete amateurs, but with extremely high enthusiasm. Today, even though we are bigger as a business and we are not the only 2, we constantly strive to improve. We took such a step in January 2023, when we decided to launch our products on foreign markets as well. The idea that is slowly and surely developing in Romania, Greece, Italy, France, America and even one day in all of Europe. And if you click here you will be able to get acquainted with our mission
Forever Affection
We started without expectations... Chrissy made the site at a moment when she said to herself, I can do more and I want to develop. We decided to try a Facebook ad. In the beginning, there was no great effect - we gave about BGN 20 per day and received only 1-2 orders. After a few weeks, however, comments from satisfied customers began to appear under the ads, which greatly increased interest, as well as our enthusiasm.
After about 2 months, our first ad had more than 20 positive comments, which had a huge effect. We took the liberty of running more ads and the same thing happened. At some point, we felt that our products were being bought not only by teenagers, but by people of all ages. We had to make a lot of changes. At one point, the orders reached 30 a day, and we, as complete amateurs, cut and shaped the photos to fit our products with a mock-up knife. We decided and took the guillotine. After a month, we had to rent and equip a room for assembly, storage, and preparation of shipments, and shortly after that, we also had to hire 2 employees to deal solely with making our gifts.
We imposed internal rules: As the main one was: The customer must always be satisfied, even when he is not. After 1000's of exploding boxes created and shipped we had to get even better and that's why we created our 100% satisfaction policy, either our customers are happy with the gift we created for them or we give them their money back, no ifs, no buts. A move that turned out to be a very good one. Today we have over 20,000 Exploding Boxes shipped and only 10 returned, which speaks volumes for their effect.
What happened in 2023?
At the end of 2022, we already knew that we had something that, with persistence, could become big. Calls every day from happy customers, hundreds of messages a week. All our relatives advised us to try the European market. After extensive research, we finally settled on an option - working with reliable suppliers and a site in each country. America was first. We were shocked by the effect - for a month, the results in America were equal to those in Bulgaria from September to December 2022.
And then we knew..
We had a clear idea of exactly what our niche wanted, what people wanted, and we started improving our products ourselves, like our exploding letter, which when it hit the market turned all the statistics on our site. We couldn't believe it when even celebrities started sending us their personal photos for their gifts.
How are we different?
To this day, we are the only ones who personally respond to all messages on Facebook and Instagram because we know that personal touch is key and although it takes time, we believe it is worth it.Also our 100% satisfaction policy is our bible, this is what makes our customers trust us. Fast and uncompromising production and an adequate solution in case of a possible problem.
Why trust us?
We do not focus on turnover, but on having satisfied and loyal customers, which is why we offer a full refund if you are not satisfied with the order. That's the mindset we started with, and that's the philosophy we'll follow. And as a thank you for reading our story this far, you get a promo code for 15% off your first order, the code is FA15
After the success of our Exploding Box and Exploding Letter, we have developed many other Handmade, personalized, fun, emotional gifts that our customers are really happy with. These and many more products can be seen on our website.
Our family website is: www.foreveraffection.com
And you can also press the button below